Brand assets

Graphics

Money, offers and delivery graphics

These graphics cover the money side of selling: what to offer, what to charge, what you keep and how to stop losing orders.

Graphic comparing an order bump at checkout with an upsell after payment, with Ghana cedi price examples
Order bump vs upsell. When to use an order bump and when to use an upsell. Read the articlePNG, 1080 × 1350
Graphic of a home baker's price ladder: 6 cupcakes for GH₵ 60, 12 for GH₵ 120 and 24 for GH₵ 230
Price ladder example. A price ladder: small, medium and large versions of one offer. Read the articlePNG, 1080 × 1350
Graphic on the cost of a refused cash on delivery order and five ways to reduce failed deliveries
The cost of a failed delivery. What a refused delivery costs, and how to prevent it. Read the articlePNG, 1080 × 1350
Table showing what a seller keeps on Paylead from a GH₵ 50 ebook, a GH₵ 200 dress and a GH₵ 1,000 course after fees
What you keep from a sale. What a seller keeps from each sale after Paylead fees. Read the articlePNG, 1080 × 1350
Table comparing the Meta Pixel and the Conversions API: where events are sent from, ad blockers and set-up
Meta Pixel vs Conversions API. Why ads need both the Pixel and the Conversions API. Read the articlePNG, 1080 × 1350
Graphic on what the Ghanaian diaspora buys and how to earn their trust when selling from Ghana
Selling to the diaspora. What the diaspora buys, and how to earn their trust. Read the articlePNG, 1080 × 1350

What they cover

  • When to use an order bump and when to use an upsell.
  • A price ladder, using a home baker as the example.
  • What a refused delivery really costs, and five ways to cut failed deliveries.
  • What a seller keeps from a sale on Paylead after fees.
  • The difference between the Meta Pixel and the Conversions API.
  • What the Ghanaian diaspora buys, and how to earn their trust.

Learn more

More Paylead brand images

Your first sale could land tonight.

Free to start. 4% + GH₵ 1 per sale, or let your buyer pay it. Paid out the next working day.

Start selling freeSee pricing