Short-Form Content Ideas Generator

Short-form content is vertical video of under about a minute, made to be watched on a phone. It is how most people in Ghana and Nigeria now discover new sellers: scrolling TikTok on the way to work, watching Reels in the evening or tapping through friends’ WhatsApp Statuses.

Short videos are cheap to make and quick to test. You do not need an editor or a studio, just one clear idea per video and a strong first line. The hard part is having something to say every day, which is what this generator is for.

The same idea can work everywhere, but each app rewards something slightly different.

For a deeper look at one platform, read how to sell on TikTok in Ghana and how to sell digital products on WhatsApp.

Here is how a single seller can turn one product into a week of short videos across platforms.

1. 1

   Choose a platform

   Pick where you will post first. The ideas, length and tone change for each one, and WhatsApp Status ideas are more personal.
2. 2

   Describe what you sell

   Name the product or topic and, if you can, who buys it. “Natural hair products for busy mums” gets better ideas than “hair”.
3. 3

   Batch-record

   Pick three to five ideas and film them in one sitting. Change your top between takes and you have a week of posts.
4. 4

   Add the on-screen text

   Many people watch with the sound off. Put each idea’s on-screen text in big letters near the middle of the screen, away from the app’s buttons.
5. 5

   End with one link

   Every idea ends with a call to action. Make sure the link it points to lets people pay straight away.

Want longer ideas for YouTube or tutorials? Use the video ideas generator. Want to test different openings on the same video? Use the hook generator.