Brand assets

Graphics

Copywriting and selling graphics

Each graphic sums up one article from the Paylead blog, so sellers can save the idea and come back to the full guide.

Graphic explaining the PAS, AIDA and BAB copywriting formulas with a WhatsApp status example
Copywriting formulas that sell. PAS, AIDA and BAB in one graphic. Read the articlePNG, 1080 × 1350
Graphic explaining the 4 Us headline test, useful, urgent, unique and ultra-specific, with a before and after headline
The 4 Us headline test. Check any headline against the 4 Us. Read the articlePNG, 1080 × 1350
Graphic showing how asking "so what?" turns the feature double-stitched seams into the benefit "still looks new after a year of washing"
Features vs benefits. Turn a feature into a benefit by asking "so what?". Read the articlePNG, 1080 × 1350
Graphic of weak buttons such as Submit, Buy and Register next to stronger versions such as Get instant access and Save my seat
Better button text. Swap generic buttons for ones that say what the buyer gets. Read the articlePNG, 1080 × 1350
Graphic comparing vague testimonials with specific ones that name a result, a detail and a real person
Weak vs strong testimonials. What turns a testimonial into proof. Read the articlePNG, 1080 × 1350
Graphic with five reasons to send buyers a payment link instead of your account number
Payment link vs account number. Why a payment link beats your account number. Read the articlePNG, 1080 × 1350
Graphic of four mistakes when selling digital products, with what to do instead
Mistakes selling digital products. Four mistakes that hold back digital product sales. Read the articlePNG, 1080 × 1350

What they teach

  • Three copywriting formulas: PAS, AIDA and BAB.
  • The 4 Us test for headlines: useful, urgent, unique and ultra-specific.
  • How to turn a feature into a benefit by asking "so what?".
  • Button text that says what the buyer gets, instead of "Submit".
  • What makes a testimonial believable.
  • Why a payment link beats sending your account number.
  • Four mistakes that hold back digital product sales.

Learn more

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