WhatsApp messages that sell are short, personal and helpful. They answer the customer's question first, give the price straight away, make paying easy with one link, and follow up once or twice without pressure. For many Ghanaian businesses, WhatsApp is where most sales are won or lost: the same product can sell or flop depending on how the "how much?" reply is written. Below is how to write them, with 25 scripts you can adapt for every stage, from first enquiry to repeat purchase.
The rules of WhatsApp selling
- Reply fast. A buyer asking "how much?" is warm now and cold tomorrow. Use quick replies and a link so you can answer in seconds.
- Price in the first reply. "DM for price" and long intros lose people.
- One link to pay. Not your account number. A link where they pay by MoMo and you get the order with their details.
- Personal, not broadcast. Use their name. Send messages one by one, not blasts to people who never asked.
- Short. If your message needs scrolling, it's too long. Send a second message if you must.
- Follow up, politely. Most sales come from the follow-up. One or two, not ten.
- Respect "no". It protects your reputation and your number.
The structure of a good sales message
Name + answer + price + one benefit or proof + link + easy next step
Hi Abena 😊 Yes, we have it in size 12. It's GH₵ 280, and it's the one customers say runs true to size. You can order and pay with MoMo here: [link]. Delivered in Accra tomorrow. Any questions, just ask!
25 scripts
Answering enquiries
1. "How much?"
Hi [Name]! The [product] is GH₵ [price]. [One line on why people love it]. You can order here and pay with MoMo: [link]. Delivery in [area] takes [time].
2. "Is it original?"
Good question 🙏 Yes, it's original. We buy directly from [source]. Here's a photo of the packaging and receipt. We've sold [number] since [month], and you can see reviews here: [link].
3. "Do you deliver to Kumasi?"
Yes! Kumasi delivery is GH₵ [fee] and takes 2–3 days. Order here and choose delivery at checkout: [link].
4. "Can I pay on delivery?"
Yes, in Accra you can pay the rider when it arrives. Just pick "Pay on delivery" at checkout: [link]. (Paying now with MoMo gets you free delivery 🙂)
5. "Can I pay in parts?"
Yes, you can pay GH₵ [amount] now and the rest [when]. Here's the link for the first payment: [link].
6. Digital product question
Hi [Name]! It's a [format, e.g. 48-page PDF], GH₵ [price]. You get it by email the moment you pay, and you can read it on your phone. Here's the link: [link].
Following up
7. Didn't reply after the price (next day)
Hi [Name], just checking you got my last message about the [product]. Happy to answer any questions 😊
8. "I'll buy later"
No problem at all! Here's the link for when you're ready: [link]. Just so you know, the [offer/price] is until [date].
9. Started checkout but didn't pay
Hi [Name], I saw your order didn't go through, sometimes the MoMo prompt times out. You can finish it here in a minute: [link]. Let me know if anything went wrong.
(On Paylead, cart reminders send this kind of message automatically by email and SMS.)
10. Last reminder before a price goes up
Hi [Name], the launch price for [product] ends tonight at midnight. After that it's GH₵ [new price]. Here's the link if you still want it: [link]
After the sale
11. Thank you
Thank you [Name]! 🎉 Your order is confirmed. [Delivery or access details]. Any questions, reply here anytime.
12. Delivery day
Hi [Name], your order is with our rider today. You can track it here: [tracking link]. Please keep your phone close 🙂
13. Check-in (digital)
Hi [Name], how are you finding the [product]? Start with [chapter/lesson] if you haven't yet, it's the one people say helps most.
14. Asking for a review
Hi [Name], hope you're enjoying the [product]! Could you send me a quick line (or a photo) about what you think? It really helps other customers decide 🙏
15. Asking for a referral
So glad you liked it, [Name]! If you know someone who'd love it too, here's GH₵ [amount] off for them: [code]. Thank you for sharing 💛
Launches and promotions (status and personal messages)
16. Teaser status
Something I've been working on for 3 months drops on Monday 👀 It's for anyone who [problem]. Reply "ME" if you want to see it first.
17. Launch status
It's here! 🎉 [Product]: [main benefit]. Launch price GH₵ [price] until [date]. Order: [link]
18. Personal launch message (to people who replied "ME")
Hi [Name]! You asked to see it first, so here it is: [one-line description]. Launch price GH₵ [price] until [date]: [link]
19. Proof status
[Customer] tried it last week: "[short quote]" 🙌 Get yours: [link]
20. Restock
Back in stock: [product] in [sizes/colours]. Last batch sold out in [time]. Order: [link]
Win-backs and repeat customers
21. Refill time
Hi [Name], it's been about 6 weeks since your [product], so you might be running low. Want me to send another? Here's the link: [link]
22. New product for past buyers
Hi [Name], since you bought [product], I thought you'd like this first: [new product]. Past customers get GH₵ [amount] off this week: [link]
23. Haven't bought in a while
Hi [Name], we've missed you! Here's what's new: [link]. And here's [discount] for your next order, valid until [date].
Tricky moments
24. Complaint
I'm really sorry about that, [Name]. Thank you for telling me. Can you send a photo? I'll [fix/replace/refund] it today.
25. Price objection
I understand. What makes it worth GH₵ [price] is [specific reason]. If it's more than you want to spend now, there's also [cheaper option] for GH₵ [price]: [link].
WhatsApp status that sells
- Mix value, proof and offers: tips, behind the scenes, reviews, and a clear offer every few days.
- One idea per status. Big text, short.
- Always a link on offer statuses.
- Post at the right times: mornings and evenings often get more views.
More: WhatsApp marketing in Ghana and how to sell on WhatsApp without living in your DMs.
Why a payment link beats your account number
- Buyers pay by MoMo prompt in seconds.
- No fake screenshots: the payment is confirmed before the order shows as paid.
- You get the order with their name, phone and delivery details.
- Receipts go out automatically by email and SMS.
- Digital products are delivered on their own.
Frequently asked questions
Should I send broadcast messages?
Only to people who saved your number and want to hear from you, and not too often. Unrequested blasts get your number reported. Personal messages sell better anyway.
How many times should I follow up?
Once or twice, a day or two apart, then stop unless they reply. Always give an easy way to say no.
Should I use voice notes?
For warm customers who like them, a short voice note can feel personal. Always send the link in text so they can tap it.
Read next: how to write a call to action and how to stop fake MoMo payment screenshots.
