Selar is one of Africa's best-known platforms for selling ebooks, courses, tickets, services and physical products. It started in Nigeria, now supports 14 countries, and has a large affiliate network. Many Ghanaian creators made their first online sale on it.
This review looks at what Selar actually costs a seller in Ghana going into 2027: the fee on each cedi sale, what it costs to withdraw, how long you wait for your money, and when another platform makes more sense.
Fees, withdrawals and plans were read from Selar's pricing page, including its FAQ, on 29 October 2026. Plan prices are shown there in naira. Check the page for the latest figures.
Selar at a glance
| What Selar charges in Ghana | |
|---|---|
| Monthly fee | Free Starter plan. Paid plans from ₦ 12,000 a month |
| Fee on a cedi sale | 5% + GH₵ 1, on every plan |
| Withdrawal fee | GH₵ 15 per withdrawal |
| Minimum withdrawal | GH₵ 100 |
| When cedi sales reach your wallet | 4 days after the sale |
| Pass the fee to buyers | Yes, optional |
Selar's plans
| Plan | Price a month | What it adds |
|---|---|---|
| Starter | Free | Up to 40 products, ebooks, services, physical products, subscriptions, tickets, pre-orders, CRM, cart emails, limited coupons and affiliates, 2 bundles, 2 booking products |
| Pro | ₦ 12,000 | Unlimited products, up to 10 hosted courses, upsells, custom domain, unlimited sales pages, drip content, certificates, PayPal and Stripe for verified merchants |
| Turbo | ₦ 22,500 | Up to 25 courses, 3 membership courses, communities, custom certificates |
| TurboPlus | ₦ 50,000 | Up to 60 courses, 10 membership courses, free withdrawals for naira only |
| Enterprise | Custom | For large organisations |
The fee per sale is the same on every plan. Paying for a plan unlocks features, not a lower fee.
What Selar does well
- Sell across Africa and beyond. 14 supported countries and currencies, plus PayPal and Stripe for verified merchants on paid plans.
- A big affiliate network. Affiliates can find and promote your products, which helps if you don't have an audience yet.
- Many product types on the free plan: ebooks, services, physical products, subscriptions, tickets and pre-orders.
- Course and video hosting on paid plans.
- A well-known name that many African buyers already trust.
Where Selar costs Ghanaian sellers more
Withdrawals are expensive. Every withdrawal of cedis costs GH₵ 15, and you can't withdraw less than GH₵ 100. If you cash out twice a week, that's GH₵ 120 a month just to reach your own money. Free withdrawals exist only for naira, on the ₦ 50,000 TurboPlus plan.
You wait 4 days. Cedi sales arrive in your Selar wallet 4 days after the sale. Automatic payouts straight to a bank are only for Nigerian merchants selling in naira.
Upsells and course hosting need a paid plan, and plan prices are set in naira.
Selar vs Paylead: what you pay in a month
Paylead charges 4% + GH₵ 1 per sale on every plan, free plan included, with processing included, and GH₵ 5 per withdrawal, paid the next working day.
| 50 sales of GH₵ 100, 10 withdrawals | Selar (Starter) | Paylead (Starter) |
|---|---|---|
| Fees on sales | GH₵ 300 | GH₵ 250 |
| Withdrawal fees | GH₵ 150 | GH₵ 50 |
| Total | GH₵ 450 | GH₵ 300 |
That's GH₵ 150 a month more on Selar, or GH₵ 1,800 a year, at this volume. The more often you withdraw, the bigger the gap.
What Paylead adds for Ghanaian sellers
- Cheaper, faster access to your money: GH₵ 5 per withdrawal to MoMo or bank, arriving the next working day.
- Pay on delivery for physical products, with waybills and tracking.
- AI that builds your sales page and funnels, plus order bumps, upsells and A/B tests.
- Live and evergreen webinars with offers on screen.
- SMS receipts and cart reminders to Ghanaian phone numbers.
Where Selar is ahead: selling to buyers in many countries and currencies, PayPal and Stripe for verified merchants, a bigger affiliate marketplace, and course video hosting. Paylead course lessons link to videos you host elsewhere, such as unlisted YouTube or Vimeo.
Full side-by-side: Paylead vs Selar.
The best Selar alternatives in 2027
- Paylead: best for sellers in Ghana who want lower fees, cheaper withdrawals and pay on delivery. Start free.
- Skillspad: a Ghanaian course platform with cheap MoMo payouts, but a 10% fee on its free plan. Read our Skillspad review.
- Gumroad: best if your buyers are mostly outside Africa. See Gumroad fees for Ghanaian sellers.
- Nestuge: a Nigerian platform for courses and communities, at 7.5% per sale. Read our Nestuge review.
- Selfany: sells in 135+ currencies with no monthly fee, but charges 6% + GH₵ 3 per cedi sale. Read our Selfany review.
More options: the best Selar alternatives.
Verdict
Selar is a solid platform if you sell across Africa or internationally and want a large affiliate network. For sellers whose buyers are mostly in Ghana, the GH₵ 15 withdrawal fee, the GH₵ 100 minimum and the 4-day wait add up. Paylead's lower fee per sale and GH₵ 5 next-day withdrawals usually leave you with more money, sooner.
Moving is easy: see how to move from Selar to Paylead, or use our free migration.
Frequently asked questions
How much does Selar charge per sale in Ghana?
5% + GH₵ 1 per cedi sale, on every plan. You can choose to pass the fee to your buyers.
How much does Selar charge to withdraw?
GH₵ 15 per withdrawal for cedis, with a minimum withdrawal of GH₵ 100, according to Selar's pricing page FAQ.
How long does Selar take to pay in Ghana?
Cedi sales reach your Selar wallet 4 days after the sale. You can withdraw as soon as the money is in your wallet.
Is Selar free?
Selar's Starter plan is free, with up to 40 products. You still pay 5% + GH₵ 1 per cedi sale and GH₵ 15 per withdrawal.
Is Selar better than Paylead?
For selling to many countries and using a big affiliate network, Selar is strong. For selling to buyers in Ghana, Paylead costs less per sale and per withdrawal, and pays out the next working day.
Read next: Selar fees explained, Selar vs Gumroad and switching from Selar.
