A presell page is a short page that sits between your ad or post and your sales page. It doesn't ask for money. It gets the visitor interested, builds trust, and makes them ready to buy. Pre-sell funnels use these pages to turn cold traffic into people who already understand the problem and want the solution.
What is a presell page?
Think of a shop assistant who greets you, asks what you need, and only then shows you the product. The presell page is that conversation. It usually tells a story, shares a useful idea, or answers a question, then sends the reader to the offer with a single button.
A pre-sell funnel is simply: ad or post, presell page, sales page, checkout.
Compare this with a normal sales page, which tries to explain, prove and sell on one page. That works when the visitor already knows you. With cold traffic from TikTok or Instagram ads, it often asks for too much too soon.
Presell page vs sales page vs landing page
| Presell page | Sales page | Landing page | |
|---|---|---|---|
| Job | Warm up and educate | Convince and sell | Capture a lead or one action |
| Asks for money? | No | Yes | Sometimes |
| Length | Short | Long or medium | Short |
| Typical visitor | Cold | Warm | Any |
If you want to understand the whole path, read what is a sales funnel.
When should you use a presell page?
Use one when:
- Traffic is cold. People from ads or short videos don't know you yet.
- The product needs explaining. A skincare routine, a course, a health product or a new idea.
- The price is high. Buyers need more reasons before GH₵ 500 or more.
- Ad platforms are strict. A neutral, helpful page can be a safer first stop than a hard-sell page.
- Your sales page converts badly and visitors leave in seconds.
Skip it when your audience already knows and trusts you, for example your WhatsApp status followers or past customers. Send them straight to the offer.
How do you structure a presell page?
Keep it to one screen or a short scroll on a phone.
- A headline that names the problem. "Why your hair breaks after braiding, and what to do about it."
- A short story or proof. A customer result or your own experience, in three or four lines.
- One useful idea. Teach something real so they trust you.
- A bridge to the product. "That is why we made the Hair Repair Set."
- One button. "See how it works" leading to the sales page.
Keep claims honest. Only describe results you can stand behind.
Presell page example
A seller in Kumasi sells a GH₵ 80 ebook on meal prep for busy workers. Her TikTok video drives people to this presell page:
- Headline: "Why spending GH₵ 40 a day on lunch isn't your only option."
- Story: Ama used to buy waakye and fried rice every workday. She tracked it for a month and found she was spending about GH₵ 800.
- Idea: Cook three base dishes on Sunday and assemble lunches in 10 minutes.
- Bridge: "The full plan, with a shopping list for Makola market prices, is in the ebook."
- Button: "See the meal prep plan".
The next page is the full sales page with the price and a Buy button that opens MoMo checkout. For the sales page itself, use the landing page conversion checklist.
How do you build a presell page on Paylead?
Create a new funnel and describe the presell page to the AI, or start from a template and edit the words. Add your sales page as the next step and link the button to it. Then publish and send your ad or post to the presell page. Read how to build a sales funnel with AI for the walkthrough.
Track how many people click through from the presell page to the sales page. If few do, the problem is the presell page. If many click but few buy, look at your sales page or price.
Common presell page mistakes
- Selling too hard. If the page reads like the sales page, you have only added a step.
- No clear story. A list of facts doesn't build interest. A short story does.
- Too many buttons. One page, one next step.
- Mismatch with the ad. If the ad promised "3 meal prep tricks", the headline should too.
- Exaggerated claims. They get ads rejected and damage trust. See why Facebook rejected your ad.
FAQ
Is a presell page the same as an advertorial?
An advertorial is one kind of presell page, written like an article. A presell page can also be a short story, a quiz result or a video.
Do presell pages work on mobile?
Yes, and they should be designed for phones first. Keep paragraphs short and the button easy to tap.
How long should a presell page be?
Long enough to build interest and no longer. Often 150 to 400 words.
Can I presell without a website?
You can use a funnel page with a link. You don't need a full website.
Create a free Paylead account and build your first funnel.
