Use a lead magnet when you have one clear audience and a free resource that solves a small problem, like a checklist or guide. Use a quiz funnel when your buyers are different from each other and need different offers. A lead magnet collects emails cheaply. A quiz funnel collects more about each person and sells to them straight away.
What is a lead magnet funnel?
A lead magnet funnel gives away something useful, such as a PDF, a template or a short video, in exchange for an email or phone number. Then you follow up and sell. The steps are: ad or post, sign-up page, thank-you page, follow-up messages, offer. See how to build a lead magnet funnel.
What is a quiz funnel?
A quiz funnel asks a few questions, sorts each person into a type, shows a result made for them, and offers the product that fits. See what is a quiz funnel.
Quiz funnel vs lead magnet: side by side
| Lead magnet | Quiz funnel | |
|---|---|---|
| What people get | A free resource | A personal result |
| Effort for the visitor | Low (one form) | Medium (a few questions) |
| Effort for you | Make the resource once | Plan questions, types and results |
| Leads per visitor | Often higher | Often lower but better qualified |
| What you learn | Their email | Their situation, problem and readiness |
| Best for | One audience, one problem | Mixed audiences, many products |
| Follow-up | Same messages for everyone | Different messages for each type |
We aren't quoting conversion rates because they vary too much by niche and traffic. Test both with your own audience.
When should you use a lead magnet?
- You have one main audience and one main problem.
- You want the most sign-ups at the lowest cost per lead.
- You already have a good free resource, like a guide or a recipe pack.
- You are just starting and don't have enough products to sort people into.
- Your buyers are ready to read, not to answer questions.
Example: a baker in Accra offers a free "7 cake pricing mistakes" PDF. Everyone has the same problem, so one resource works.
When should you use a quiz funnel?
- Your buyers have different needs, and one offer doesn't fit all.
- You have several products or packages.
- You want to qualify people before a call.
- You want better follow-up, with messages that match each person's answers.
- Your traffic is cold, and a question is a gentler first step than a form.
Example: a skincare seller with five routines asks four questions and recommends the one that fits. See quiz funnel examples.
Can you use both?
Yes, and many sellers do. Two common ways:
- Quiz first, magnet second. The result page offers a free guide for that type of buyer, along with the product.
- Magnet first, quiz later. Collect emails with a guide, then send a quiz link in the email to find out who is ready to buy.
What does follow-up look like for each?
With a lead magnet, everyone gets the same sequence: a welcome message, the resource, a story, an offer. It is simple to write once. See email sequences every online seller needs.
With a quiz, each type of buyer gets messages that match their result. Someone whose result is "Starting out" needs reassurance and a small first product. Someone whose result is "Ready to scale" needs the bigger offer and a clear next step. It is more work to write, but the messages land closer to what the person told you.
Whichever you pick, follow up on WhatsApp and email in the first week, while the person still remembers your name.
Which one should you start with?
- If you have one product and one audience, start with a lead magnet.
- If you have three or more products, or need to qualify buyers, build a quiz.
- If you aren't sure, run a lead magnet first, read the replies, and use what people say to write your quiz questions. See quiz funnel questions.
What do they cost to run on Paylead?
Lead magnet funnels work on the free Starter plan (one live funnel at a time), with forms to collect leads. Quiz funnels are part of the Business plan, GH₵ 399 a month. Starter, Pro and Business details are on the pricing page. Sales fees are 4% + GH₵ 1 online.
FAQ
Is a quiz a lead magnet?
A quiz can be a lead magnet, because the result is what you give in exchange for contact details. The difference is that a quiz also sorts people and can sell to them.
Which converts better, a quiz or a lead magnet?
It depends on your audience and traffic. A lead magnet usually gets more sign-ups. A quiz usually gets better-qualified leads. Test both.
Do I need a product to use a quiz funnel?
It works best with something to offer at the end, but you can also use a quiz only to collect leads and learn about your audience.
Can I run a quiz on the free plan?
Full quiz funnels need the Business plan. Check pricing for what scored forms are included on other plans.
Create a free account and start with the format that fits.
