The best order bump examples share one pattern: a small, cheap add-on that helps the main product work better, offered as a tick box at checkout. A GH₵ 30 spreadsheet with a GH₵ 120 ebook, a GH₵ 90 care kit with a GH₵ 1,200 wig, a GH₵ 50 recording with a GH₵ 50 webinar seat. Below are 18 examples by product type, then the wording and rules that make them work. If you need the basics first, read what is an order bump.
What makes a checkout bump offer good?
A bump needs to be cheap, relevant and clear. Keep it between roughly 10% and 30% of the main price, make it obviously useful with what they are buying, and explain it in one sentence. The prices below are examples. Test your own.
Order bump examples for digital products
| Main product | Order bump | Bump price |
|---|---|---|
| Baking ebook, GH₵ 120 | Recipe costing spreadsheet | GH₵ 30 |
| Excel course, GH₵ 400 | 20 ready-made templates | GH₵ 50 |
| CV template, GH₵ 60 | Cover letter template | GH₵ 15 |
| Lightroom presets, GH₵ 100 | Mobile editing guide (PDF) | GH₵ 25 |
| Study guide, GH₵ 40 | Past questions pack | GH₵ 15 |
| Beat lease, GH₵ 150 | Stems pack | GH₵ 50 |
Order bump examples for courses, webinars and coaching
| Main product | Order bump | Bump price |
|---|---|---|
| Webinar seat, GH₵ 50 | Recording and slides | GH₵ 30 |
| Online course, GH₵ 350 | Private WhatsApp group access | GH₵ 60 |
| Coaching call, GH₵ 300 | Written action plan after the call | GH₵ 100 |
| Fitness program, GH₵ 200 | Ghanaian meal plan | GH₵ 40 |
Order bump examples for physical products
| Main product | Order bump | Bump price |
|---|---|---|
| Wig, GH₵ 1,200 | Wig care kit | GH₵ 90 |
| Skincare set, GH₵ 280 | Sunscreen | GH₵ 60 |
| Phone, GH₵ 2,500 | Case and screen protector | GH₵ 80 |
| Kaba and slit | Matching headwrap | GH₵ 60 |
| Cake order, GH₵ 250 | Extra box of cupcakes | GH₵ 45 |
| Handbag, GH₵ 350 | Dust bag and cleaning cloth | GH₵ 30 |
| Event ticket, GH₵ 100 | Reserved front-row seat | GH₵ 50 |
| Printing job | Express turnaround | GH₵ 40 |
That is 18 examples. Notice what they have in common: each one completes the purchase.
SMS order bump: what does it mean?
People search for "sms order bump", and it is used two ways. First, an SMS bump can be a small add-on that is delivered by text message, for example a short audio tip or a link sent after payment. Second, some sellers offer a bump like "Get delivery updates by SMS for GH₵ 5". Whichever you choose, the rule is the same: the add-on has to be something the buyer would plainly want. On Paylead, an add-on that is not a product can be delivered as a link, text or file after payment. Paylead sends order receipts by SMS, so check SMS receipts and sender ID before you promise a text feature as a paid extra.
How to word a checkout bump offer
Use this structure:
- Headline: the result, not the product name. "Never guess your cake prices again".
- One line: what it is and why it fits their order.
- The saving: "GH₵ 30 here, GH₵ 60 on its own."
- A clear tick box label: "Yes, add it to my order".
Examples:
- "Yes, add the care kit and keep your wig soft for months. Only GH₵ 90."
- "Yes, add the recording so you can watch again. Only GH₵ 30."
Mistakes to avoid
- Too many bumps. One bump per checkout is enough.
- A fake discount. If the "special price" is the normal price, buyers notice.
- Unrelated items. A ring light with a budgeting ebook is confusing.
- A bump that costs nearly as much as the main product. It feels like a second decision. See order bump pricing strategy.
How to add these on Paylead
Go to Upsells in your dashboard, create a new offer and choose Order bump. Pick the product, choose whether it shows on all products or selected ones, and set the price. You will see how many people saw the bump, how many took it and what it earned. The offer builder guide shows each step. You can read about the feature on the order bumps page.
FAQ
What is a good order bump?
A cheap, relevant add-on that helps the main product work better, such as a template with an ebook or a care kit with a wig.
How many order bumps should I use?
One. More than one adds choice and slows people down at the last step.
What is a good take rate for an order bump?
It depends on your product and audience. Measure your own and improve the wording and price rather than chasing a fixed number.
Can I use a digital product as a bump for a physical product?
Yes, for example a styling guide with a wig. Digital bumps cost you almost nothing to deliver.
Want the full picture? Read order bumps and upsells explained. Ready to build one? Start free on Paylead.
