An order bump is a small, optional extra offered on the checkout page, just before the customer pays. It usually appears as a tick box: "Yes, add the recipe card for GH₵ 20." If the buyer ticks it, the extra is added to the same order and the same payment. The meaning is simple: a low-priced add-on that goes with what the customer is already buying.
Order bump definition in plain words
An order bump has three parts:
- A main product the customer has already decided to buy.
- A small add-on that makes the main product better, faster or easier to use.
- A tick box at checkout, so adding it takes one tap and no extra page.
The customer pays once. You get a bigger order without finding a new customer. That is the whole idea.
How does an order bump work?
Here is the flow from the buyer's side:
- They find your product and tap Buy.
- They reach checkout and fill in their details.
- Just above the pay button they see the bump: a short headline, one line of explanation and a special price.
- They tick the box or ignore it.
- They pay with MoMo or card. The total includes the bump if they ticked it.
The bump works because the buyer is already in "yes" mode. They have chosen to spend money with you. A cheap, relevant extra feels like a small decision, not a new one.
An order bump example
Ama sells a GH₵ 120 baking ebook. At checkout she offers a recipe costing spreadsheet for GH₵ 30, tick box only.
If 100 people buy the ebook and 25 tick the bump:
| Amount | |
|---|---|
| Ebook sales (100 x GH₵ 120) | GH₵ 12,000 |
| Bump sales (25 x GH₵ 30) | GH₵ 750 |
| Total | GH₵ 12,750 |
That is GH₵ 750 extra from the same 100 buyers. The 25% take rate is only an example. Your own number will differ, so watch it. For more cases, see order bump examples by product type.
What makes a good order bump?
- Small. Usually 10% to 30% of the main price.
- Relevant. It helps with the thing they are buying. A wig care kit with a wig works. A random gadget does not.
- Easy to understand. One sentence. No thinking required.
- A deal. A price they only get at checkout.
- Optional. The buyer should be able to skip it with no pressure.
Not sure what to charge? Read order bump pricing strategy.
Order bump vs upsell
An order bump comes before payment, at checkout. An upsell comes after payment, as a separate offer. A bump is a small add-on. An upsell is usually a bigger next step. The full comparison is in order bump vs upsell.
How to add an order bump on Paylead
On Paylead you create bumps in the offer builder under Upsells in your dashboard. You choose Order bump, pick a live product to offer (or describe a simple add-on such as gift wrapping, with a link, text or file delivered after payment), and set the price: full price, a percentage off or an amount off. You decide whether it shows on all products or only selected ones. Each offer shows how many people saw it, how many took it and the revenue it brought in. The steps are in add order bumps and upsells and the offer builder guide.
Services and bookings can't be offered as one-click offers because they need a date or a brief.
Common mistakes
- Offering something unrelated to the main product.
- Pricing the bump close to the main product, so it feels like a second purchase.
- Showing three or four bumps. One is plenty.
- Never checking the numbers. If almost nobody ticks the box after a few weeks, change the offer or the wording.
FAQ
What does order bump mean?
It means a small add-on that a customer can add to their order at checkout with a tick box, before they pay.
Is an order bump the same as an upsell?
No. A bump is offered at checkout before payment and is usually cheap. An upsell is offered after payment and is usually a bigger step.
How much should an order bump cost?
Usually a fraction of the main price, often 10% to 30%. If your main product is GH₵ 150, a bump of GH₵ 20 to GH₵ 45 is a good starting range.
Do order bumps work for physical products?
Yes. Small accessories, care kits and refills are common bumps for physical items.
Do order bumps annoy customers?
Not when they are relevant and easy to skip. Irrelevant or pushy offers are what annoy people.
For the bigger picture, read order bumps and upsells explained. Ready to try one? Start free on Paylead.
