To sell language lessons online, choose who you'll teach (diaspora children learning Twi, adults learning French for work, foreigners moving to Ghana), pick a format (live one-on-one classes, group classes or a recorded course), and let students book and pay by mobile money or card from one link. Monthly plans keep students learning and give you steady income.
Ghanaian languages are in demand: parents abroad want their children to speak Twi, Ga or Ewe, and foreigners moving to Ghana want the basics. French is also popular because Ghana is surrounded by French-speaking countries.
1. Pick your students
Each group needs a different offer:
- Diaspora children (ages 5 to 14): short, fun live classes with songs and games. Parents pay.
- Diaspora adults reconnecting with their roots: conversation practice.
- Expats and NGO workers moving to Ghana: survival Twi or Ga for markets, taxis and greetings.
- Ghanaian professionals learning French for jobs and travel in West Africa.
- Students preparing for French exams.
2. Choose your format
- One-on-one live classes: the highest price per hour, flexible times.
- Small group classes: four to eight students, lower price each, more income per hour.
- Recorded course: teach once, sell many times. Great for beginner basics.
- Mix: a recorded course plus a weekly live practice call.
3. Plan a clear path
Students stay when they can see progress:
- Greetings and introductions
- Numbers, days and money
- Market, taxi and food phrases
- Family and everyday conversations
- Short stories, songs and proverbs
Give a short goal for each month: "By the end of month one, your child can greet, count to 20 and introduce the family."
4. Set up booking and payment
On Paylead:
- Open a free store.
- For live classes, create a booking product: set your available times, class length and price. Students pick a time, pay and get a calendar invite. See how to take paid bookings on your website.
- For a recorded course, create a course with lessons and upload your videos.
- For monthly plans, on the Pro plan, sell a subscription so parents pay automatically each month.
Students in Ghana pay with MoMo. Students abroad can usually pay by card; some foreign banks block payments to Ghana, so offer a relative's MoMo as a backup. Paylead's fee is 4% + GH₵ 1 per online payment.
5. Price your lessons
Price by what students get, not just your time:
- Single trial class at a low price to start
- Packs of 4 or 8 classes, cheaper per class
- Monthly plan with a set number of classes
- Recorded course at a one-off price
Diaspora parents often compare with tutors abroad, so your prices can be fair to you and still good value to them.
6. Find students
- Short videos teaching one phrase: "How to say 'how much is this?' in Twi". These get shared a lot.
- Diaspora Facebook groups, churches and associations, where allowed.
- A free mini lesson in exchange for an email or WhatsApp number. See how to build an email list.
- Referrals: give parents a free class for every family they bring.
7. Keep them learning
- Send a short practice task after each class.
- Share a progress note with parents every month.
- Remind students before renewal with an automatic follow-up.
Frequently asked questions
Can I teach Twi online without a teaching certificate?
Many successful tutors teach their first language without one. Good lesson plans, patience and results matter most. A certificate helps for school or exam tutoring.
What should I use for live classes?
Zoom, Google Meet or WhatsApp video all work. Paylead handles the booking and payment, and you put your meeting link in the booking's location details so students get it with their confirmation.
How do I handle time zones?
Set your available hours in your booking calendar. Students see open times and pick what suits them.
Read next: how to sell coaching online, how to run paid online classes for students and how to sell to the diaspora.
