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The Paylead blog
Growth tactics, conversion breakdowns, and updates for sellers in Ghana and Nigeria.
How to turn Instagram, TikTok and WhatsApp followers into buyers with a quiz
Followers watch, like and leave. A short quiz gets their WhatsApp number, shows them what fits, and gives you a reason to follow up. Here's how to run one.
Read moreWhat is a quiz funnel? How to sell more with a quiz in Ghana and Nigeria
A quiz funnel asks a few questions, shows each person a result made for them, then offers the product that fits. Here's how it works and when to use one.
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How to sell online courses on your own website
Keep your audience on your own site. Show your course and its lessons on your website, take MoMo and card payments there, and let Paylead handle access and the course player.
Read moreWhy subscribers stop paying, and how to keep them (mobile money edition)
Mobile money subscriptions renew only when the subscriber pays again. Here's why people drop off each month and the simple things that keep them paying.
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How to add a Buy button to your website (WordPress, Wix or any site)
Sell from the website you already have. How to add a Buy button, product card or donation box to WordPress, Wix, Webflow or any site, and take MoMo and card payments.
Read moreHow to build a quiz funnel that sells, step by step
Pick your types of buyer, write questions that sort people, score their answers, then send each type to the right offer and follow up on WhatsApp. The full method.
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How churches and NGOs in Ghana can accept donations online
Take tithes, offerings, pledges and donations by mobile money and card, on your website, WhatsApp or a printed QR code, with a receipt for every giver.
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Accept payments in your app without a payment gateway (Ghana)
Built an app and need a paid plan? How developers in Ghana can charge monthly by mobile money and card without applying for a payment gateway, with one button and one API call.
Read moreHow to price digital products and online courses in Ghana
Too cheap and people doubt it; too expensive and nobody buys. A simple way to price e-books, templates, courses and coaching in cedis, with examples and the psychology that makes people pay.
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How to register a business in Ghana online in 2026: steps, fees and documents
Sole proprietorship or limited company? What you need, the official Registrar of Companies fees (GH₵ 130 for a business name), the steps online and what to do right after.
Read moreThe best platforms to sell online courses in Ghana (2026)
Paylead, Selar, Skillspad and international course platforms compared for Ghanaian course creators: fees, mobile money, the course player, webinars and payouts.
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How to sell coaching and consultations online in Ghana
Turn your advice into paid sessions. How to package coaching, price it in cedis, let clients book and pay by MoMo in one step, and stop losing time to no-shows.
Read moreYour first sale could land tonight.
Free to start. 4% + GH₵ 1 per sale, or let your buyer pay it. Paid out the next working day.