The best sales funnel for an online course gives people a real taste of your teaching before asking them to pay: a free lesson, a free webinar or a short free mini course. It then makes a clear offer with a deadline and follows up with people who didn't buy. Pick one of the three funnels below based on your price and audience, build it once, and keep sending traffic to it.
Which funnel fits your course?
| Course price | Funnel | Why |
|---|---|---|
| Under GH₵ 300 | Free lesson → sales page | Low price, quick decision |
| GH₵ 300–GH₵ 1,500 | Webinar funnel | People need to see you teach and ask questions |
| Any price, with an audience | Launch funnel | A short window with an early price creates urgency |
Funnel 1: free lesson → sales page
- Free lesson page: one of your best lessons (10–20 minutes), free, in exchange for an email.
- Thank-you page: "Liked it? The full course has 20 more lessons like this" with a link.
- Sales page: what's inside, who it's for, your results, price, FAQs.
- Emails over 5 days with tips, a student story, and the offer.
On Paylead, the free lesson can be a free product or a Magnet funnel, and the course itself has its own sales page and checkout.
Funnel 2: webinar funnel
- Registration page for a free 45-minute class.
- Reminders so people show up. Paylead sends email reminders before the session and a text 15 minutes before to people who gave their number.
- The webinar: 30–40 minutes of real teaching, then the course offer with a bonus for people who join today.
- Offer in the room: on Paylead, show the course in the webinar room at the minute you choose, so people buy without leaving.
- Replay for 48 hours, then the offer closes.
Guides: how to sell with a free webinar and how to promote a webinar.
Funnel 3: launch funnel
- Two weeks of content and a waiting list.
- Open cart for 3–5 days with an early price or bonus.
- Daily emails and posts while it's open.
- Close on time.
See how to launch a digital product in Ghana. The Cohort funnel template is built for course launches.
What every course sales page needs
- The transformation: where students start and where they'll be.
- The curriculum: module titles that promise outcomes.
- Proof: student results, screenshots, a short video of you teaching.
- Who it's for, and who it's not for.
- Price and payment options (MoMo, card, instalments).
- FAQs: time needed, access length, phone or laptop, certificate.
More: how to write a sales page that sells.
Raise what each student spends
- Order bump: templates, workbook or a recorded Q&A for GH₵ 40–GH₵ 100.
- Upsell after payment: a group coaching call or feedback on their work.
- Payment plan: the full price over 2–3 months, so more people can join.
Keep students buying
- An email when they finish the course, offering the next one.
- A community or monthly membership for continued support.
- Ask for reviews and results. They become proof for your next students.
Frequently asked questions
Should I give away a full lesson for free?
Yes, a good one. People buy courses from teachers they already know can explain things clearly.
How long should my sales page be?
Long enough to answer every question a serious buyer has. For a GH₵ 500 course that's usually several screens on a phone, with clear headings.
Read next: how to make GH₵ 10,000 a month selling online courses and how to create and sell an online course in Ghana.
