To sell with a free webinar, teach one useful thing for 30 to 45 minutes, then make an offer to the people who stayed. On Paylead you create a free webinar, attendees get reminders and a private room link, and your offer appears in the room at the minute you choose, so people buy without leaving.
Why free webinars sell
People who give you 45 minutes of their evening are interested. By the end they have seen you teach, they trust you, and the offer is the obvious next step.
Step by step
- Add the product you will offer: a course, coaching, a template pack.
- Click Create product → Webinar and set the price to free: set up a webinar.
- Choose Live (date, time, length, and your Zoom, Google Meet or YouTube Live link) or Evergreen (a recording on a schedule).
- Under the offer, pick your product and when it appears: at the start, at a set minute, or near the end.
- Turn on the replay for people who miss it, and choose how many hours it stays up.
- Share the registration link, or use the Live Room funnel template for a full sign-up page.
Attendees get a private room link, a calendar invite, and email reminders a day and an hour before.
A simple webinar plan
- 5 minutes: who it is for and what they will learn.
- 25–35 minutes: teach one thing well, with examples.
- 5 minutes: what to do next, and your offer.
- 10 minutes: questions.
After the webinar
- Email attendees the replay and the offer with a deadline: email automations.
- A discount code that ends in 48 hours gives a reason to decide.
Frequently asked questions
Can attendees buy without leaving the room?
Yes. The offer opens the same checkout as your store.
Do I need Zoom?
For a live webinar you add a Zoom, Google Meet or YouTube Live link. A YouTube stream plays right in the room.
Can I charge for the webinar instead?
Yes: how to run a paid webinar.
Can the same webinar run every week?
Yes, as an evergreen webinar: how to run an evergreen webinar.
