To run a Black Friday sale online in Ghana, pick one clear offer, build a list of interested buyers a week or two before, launch with a discount code that starts and ends automatically, and remind people before it closes. On Paylead you set the code's dates and limits, text and email your customers, and chase anyone who leaves checkout.
Two weeks before: plan the offer
- One simple offer beats ten. "20% off everything" or "Buy the bundle, save GH₵ 100".
- Protect your margin. Work out your cost per item plus delivery before choosing the discount.
- Bundles are often better than discounts: buyers get more, you sell more units. See create a bundle.
- Stock: set Limit how many you can sell on physical items so you never sell what you don't have.
One week before: build the list
- Ask followers to join an early-access list with a form or a newsletter box on your website.
- Tease the offer on WhatsApp status, Instagram and TikTok with your store link.
Set up the code
- Open Products → Discounts & Coupons: create discount codes.
- Make a code like
BLACKFRIDAY, with a percentage, fixed amount or free shipping. - Set the start and end dates so it opens and closes on its own.
- Optional: a minimum order and a maximum discount, and a limit per customer.
Launch day
- Email your list from a template: the library includes a flash sale email: email campaigns.
- Text your customers with an SMS campaign (needs a Sender ID and credits).
- Pin the store link everywhere.
The last 24 hours
- Send one "ends tonight" reminder.
- Cart reminders automatically email (and once text) buyers who left checkout.
What it costs
No monthly fee on the Starter plan. Each online sale costs 4% + GH₵ 1, worked out on what the buyer pays after the discount. Pay-on-delivery orders cost 2% + GH₵ 1.
Frequently asked questions
Can the code switch off automatically?
Yes. Set an end date and it stops working after that.
Can I limit how many people use the discount?
Yes: a total number of uses and a number per customer.
Can I offer free delivery instead?
Yes. Choose free shipping as the code type, or set a free-delivery amount for the whole store.
What about Christmas?
The same plan works for any season. The email templates include Ghanaian holidays.
