To see who visits your online store, open your Paylead dashboard: the traffic report shows views and visitors over time, your top pages, which sites sent people (Instagram, TikTok, WhatsApp, Google…), and their devices, browsers and countries. Combine it with your sales numbers to see what is actually working.
What you can see
- Views and visitors over the period you pick.
- Top pages: which products and funnels people look at most.
- Top referrers: the sites and apps that sent people to you.
- Devices and browsers: most Ghanaian buyers shop on phones; check your pages look right there.
- Countries: useful if you sell to the diaspora.
Your Dashboard also shows revenue today, this week or this month, plus orders, customers, average order and conversion. See your dashboard explained.
Questions to ask your numbers
- Lots of visitors, few sales? Look at the page: price, photos, description, and how many steps checkout takes.
- One referrer sends most people? Post there more.
- A product gets views but no sales? Try a sales page built with AI or an order bump to lift its value.
- People start checkout and leave? Turn on cart reminders.
Track ads properly
For Facebook, Instagram and TikTok ads, connect your pixels so the ad platforms see your purchases: how to track sales from ads.
Frequently asked questions
Do I need Google Analytics?
No. Your store's traffic report is built in.
Can I see visits to each funnel?
Yes. Funnels show their visitors and sales, so you can compare pages.
Does it count my own visits?
Check from a different phone if you want to see what buyers see.
Is it available on the free plan?
Yes. The traffic report is part of every store.
