To track sales from Facebook, Instagram and TikTok ads, add your Meta pixel and TikTok pixel to your store, so every page view, checkout and purchase is reported back to your ad accounts. On Paylead you paste the pixel IDs in Store Settings → Integrations, and your ads can then find people likely to buy and show you which ads sold.
Why it matters
Without tracking, you only see likes and clicks. With it, you see which ad brought GH₵ 2,000 in sales and which one brought nothing, and Meta and TikTok learn to show your ads to buyers instead of browsers.
Step by step
- Get your pixel IDs: in Meta Events Manager for Facebook and Instagram, and in TikTok Ads Manager under Events.
- In Paylead, open Store Settings → Integrations: connect Meta and TikTok pixels.
- Paste your Meta pixel ID. For better tracking, add a Conversions API access token from Meta Events Manager.
- Paste your TikTok pixel ID and, optionally, your access token.
- Save.
Paylead then sends page views, checkouts started and purchases to your ad accounts.
Check it works
After your next visit or a small test order, open Meta Events Manager or TikTok Events Manager and look for the events.
Use the data
- Optimise for purchases, not clicks, once purchases are coming through.
- Retarget people who started checkout but didn't buy.
- Turn off ads that spend without selling, and move the money to the ones that do.
- Pair ads with cart reminders so people who leave checkout get a nudge.
Frequently asked questions
Do I need a website for this?
No. Your Paylead store and funnels send the events.
What is the Conversions API?
A server-to-server connection that reports purchases even when a browser blocks the pixel. Adding the token makes your numbers more complete.
Does it track sales on my own website's Buy buttons?
Orders from embeds show in Orders with the website they came from.
Is there a Google Ads option?
You can see where your store visitors come from in your dashboard's traffic report. Pixels are available for Meta and TikTok.
