To sell skincare products online in Ghana, list each product with honest photos, sizes and ingredients, sell routines as bundles, and make reordering easy. On Paylead, buyers pay by MoMo or card or on delivery, bundles show how much buyers save, and reminders and emails bring customers back when they run out.
Step by step
- Create your free Paylead account and set up your store with your brand colours.
- Add each product: Create product → Physical Product: add a physical product.
- Use clear photos, the full ingredient list, who it suits (skin type) and how to use it.
- Add sizes (50 ml, 100 ml) as options, each with its own price and stock.
- Turn on Limit how many you can sell so you never oversell.
- Set your store's delivery fee and, if you want, pay on delivery.
Sell routines, not single bottles
- Bundles: cleanser + toner + moisturiser at a better price. Paylead shows buyers what they save: create a bundle.
- Order bumps: a travel-size or sunscreen as a one-tick add-on at checkout: add order bumps and upsells.
- A quiz that recommends a routine by skin type: how to build a quiz funnel.
Bring customers back
- A workflow that emails buyers when a product is likely to run out, for example 30 days after purchase: email automations.
- SMS when you restock: how to send bulk SMS.
- Reviews on every product: how to get customer reviews.
What it costs
Online payments cost 4% + GH₵ 1. A GH₵ 350 routine costs GH₵ 15. Pay on delivery costs 2% + GH₵ 1. The Starter plan is free.
Be careful with claims
Describe what a product does without medical promises. "Helps fade dark spots over time" is fine; "cures acne" is not, and it gets brands into trouble.
Frequently asked questions
Can I sell to customers outside Accra?
Yes. Set your delivery fee and say in your descriptions where you deliver.
Can buyers pay on delivery?
Yes, if you turn it on in your store's payment settings.
Can I sell a skincare course or consultation too?
Yes: a course or a bookings product for consultations.
Can influencers sell for me?
Yes, with an affiliate program: how to start an affiliate program.
