To start an affiliate program, turn on affiliates for your store, set a commission rate and share your recruit page. On Paylead, affiliates get their own link, commissions are recorded automatically on every paid sale they bring, and your products appear in the Affiliate marketplace where affiliates look for things to promote. You pay nothing until a sale happens.
Why it works
Affiliates bring you buyers you would never reach: their followers, their WhatsApp groups, their customers. You only pay for results.
Step by step
- Go to Affiliates in your dashboard: run an affiliate program.
- Switch the program on and set the default commission, for example 20%.
- Choose which products affiliates can sell: one, a few, or your whole store.
- Decide whether affiliates join instantly or need your approval.
- Share your recruit page with fans, past buyers and creators in your niche.
Picking a commission
- Digital products and courses: 20–40% is common, because each extra sale costs you almost nothing.
- Physical products: usually less, because of stock and delivery costs.
- Your best affiliates: give them a higher rate.
A worked example
You sell a GH₵ 300 course and pay affiliates 30%. A popular page sells 20 copies: that is GH₵ 6,000 in sales, GH₵ 1,800 to the affiliate and GH₵ 4,200 to you before Paylead's fee, from buyers you would not have reached.
Make affiliates successful
- Give them ready-made images, captions and a short video.
- Tell them who the product is for, in one sentence.
- Celebrate your top affiliates publicly.
- Commissions also count on order bumps and upsells in the same order, so a good checkout pays them more.
Frequently asked questions
How do affiliates get paid?
Their commission is recorded automatically when their link brings a paid sale. More on the affiliate side: affiliate marketing in Ghana.
Can I remove an affiliate?
Yes. You can approve or block people at any time.
Can I see what each affiliate sells?
Yes: their clicks, sales and earnings.
Does it cost anything to run?
No. You pay the commission only on sales they bring.
