To sell on Facebook Marketplace in Ghana, take clear photos, write a title buyers would search for (brand, model, size, condition), set a fair price, and reply quickly to messages. Take payment safely through a proper checkout or mobile money confirmed in your wallet, never through a screenshot, and meet in public or use a trusted rider. Then invite good buyers to your own online store, so they can buy from you again without the Marketplace crowd.
Facebook Marketplace is free to list on and full of local buyers, especially for phones, furniture, cars, clothes and household items.
1. What sells well
- Phones, laptops and gadgets
- Furniture and home appliances
- Cars and car parts
- Fashion, shoes and bags
- Baby items
- Property for rent (check the rules for your category)
2. Create a strong listing
Photos
- Daylight, plain background, several angles.
- Show any scratches or wear honestly.
- The first photo is the one buyers see while scrolling, so make it your best.
See how to take product photos with your phone.
Title Use the words buyers type: brand, model, size, condition.
- ✅ "iPhone 12, 128GB, Blue, UK used, battery 86%"
- ❌ "Clean phone for sale!!!"
Description
- Condition and any faults
- What's included (box, charger, accessories)
- Location and delivery options
- How to pay
3. Price it right
Search for the same item and see what similar listings ask. Price fairly, leave a little room to negotiate, and say if the price is fixed. Very low prices attract scammers and time-wasters.
4. Reply fast
Marketplace buyers message several sellers. The first good reply often wins. Turn on notifications, and use a short saved reply:
"Hi! Yes, it's available. It's GH₵ 2,500, in great condition. I'm in Madina, and can deliver in Accra for GH₵ 40. Would you like it?"
5. Avoid scams
Common tricks in Ghana and everywhere:
- Fake payment screenshots or "I've sent it, check your MoMo". Always check your actual wallet balance or payment notification. See how to stop fake MoMo payment screenshots.
- "Send me a code" messages. Never share verification codes or PINs.
- Overpayment ("I sent too much, send back the difference").
- Buyers "abroad" who want to send a courier.
6. Get paid safely
- For delivery orders: send a payment link so the buyer pays through a real checkout and you see the payment confirmed. See how to collect payments with a payment link.
- For pickups: meet in a busy public place, check the money is in your wallet before handing over.
- For pay on delivery: use a rider you trust and confirm the buyer by phone first.
With a Paylead payment link or product link, the buyer pays with MoMo or card and you get a confirmed order, not a screenshot. Paylead's fee is 4% + GH₵ 1 per online payment.
7. Deliver
- Within the city: dispatch riders. See how to find delivery riders.
- Other regions: bus station waybills with tracking. See how to manage deliveries with waybills.
8. Move good buyers to your own store
Marketplace is great for finding buyers but bad for keeping them: there are always other sellers one scroll away. When a sale goes well:
- Add your store link to your thank-you message.
- Put your link on the packaging.
- Ask them to save your number for new stock.
With a free online store, returning buyers can see everything you sell and pay without haggling in DMs. See selling on Jiji vs your own online store for the same idea with Jiji.
Frequently asked questions
Is Facebook Marketplace free in Ghana?
Listing items is free. Check Facebook's current rules for your category, as some items aren't allowed.
How do I get more views on my listings?
Use clear photos and searchable titles, price fairly, renew or update listings regularly, and reply quickly.
Can I sell new items from a business on Marketplace?
Yes, many businesses do. Still follow Marketplace's commerce rules, and use your own store for repeat sales.
Read next: selling on Jiji vs your own online store, how to protect your business from payment disputes and how to build trust as a new online store.
