Guides

How to sell farm produce online in Ghana

For farmers and agribusinesses: list produce by weight or crate, take orders and payments, and plan harvests around real demand.

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How to sell farm produce online in Ghana

To sell farm produce online in Ghana, list what you have by unit (crate, bag, bunch, kilo), take orders and payment by MoMo, and schedule deliveries or pickups. On Paylead, each item is a physical product with options and stock, buyers pay online or on delivery, and businesses can pay by invoice.

Step by step

  1. Create your free Paylead account.
  2. For each product: Create product → Physical Product: add a physical product.
  3. Sell by clear units: "Tomatoes, 1 crate", "Eggs, 1 crate (30)", "Plantain, 1 bunch".
  4. Add options with their own prices (small, medium, large crates).
  5. Turn on Limit how many you can sell to match this week's harvest.
  6. Set your store delivery fee. In the description, say your delivery days, areas and pickup point.
  7. Share the store link with restaurants, shops, churches and your customers' WhatsApp groups.

Selling to businesses

Restaurants, hotels and schools buy in bulk and often pay later. Send them an invoice with a due date, and allow part payments for big orders.

Pre-orders for the next harvest

Take orders before harvest with a stock limit and the expected date in the name, or a deposit by payment link: how to take pre-orders.

What it costs

Online payments cost 4% + GH₵ 1: a GH₵ 300 crate costs GH₵ 13. Pay-on-delivery orders cost 2% + GH₵ 1. The Starter plan is free.

Tips

  • Photos of the actual produce, not stock images.
  • Update stock every week so buyers only order what you have.
  • Text regular buyers what's ready this week: how to send bulk SMS.

Frequently asked questions

Can buyers pay on delivery?

Yes, if you turn on pay on delivery for your store.

Can I sell to buyers in other regions?

Yes. Say in your descriptions where you deliver and how.

Can businesses pay later?

Yes, with an invoice and a due date.

What about prices that change every week?

Edit the price on each product whenever the market changes.

Start selling your produce free →

Three women planning their business together

Your first sale could land tonight.

Free to start. 4% + GH₵ 1 per sale, or let your buyer pay it. Paid out the next working day.