To sell a fitness program online in Ghana, film your workouts, put them in an online course (or a monthly membership), and share one link. On Paylead, clients pay by MoMo or card and get access straight away. A one-off program works on the free Starter plan; monthly memberships are on Pro.
Choose the format
| Format | Best for | Paylead product |
|---|---|---|
| One-off program | A 4, 8 or 12-week plan clients follow at their own pace | Online course |
| Monthly membership | New workouts, check-ins or a private group every month | Subscription (Pro) |
| Live classes | Group sessions on video | Webinar |
| One-to-one coaching | Personal plans and calls | Bookings |
Step by step: a one-off program
- Create your free Paylead account.
- Click Create product and choose the course type: create an online course.
- Make one section per week, and one lesson per workout, with your video, the moves written out and links to anything extra.
- Add the meal plan and a progress tracker as text lessons, or as links to a Google Doc or Sheet.
- Set the price and publish. Clients get access right after they pay.
- Give it a proper sales page with before-and-after stories (with permission): build a sales page with AI.
Step by step: a monthly membership (Pro)
- Click Create product → Subscription: sell a subscription.
- Choose how often clients pay: every week, month, 3 months or year.
- Add a free trial if you want, and what members get after each payment (a link to your group or a download).
- Paylead reminds members before each renewal, and you see who is paid up in Subscribers: manage subscribers.
What it costs
Each online payment costs 4% + GH₵ 1. On a GH₵ 250 program that is GH₵ 11, so GH₵ 239 reaches your wallet. Pro is GH₵ 149 a month and gets cheaper for every month you stay. Withdrawals cost a flat GH₵ 5 and arrive the next working day.
Tips that keep clients paying
- Start with a free challenge: a 7-day plan for an email, then offer the full program: email automations.
- Sell the next step after payment: a coaching call as an upsell.
- Keep members active with a weekly check-in. For mobile money renewals, see how to keep subscribers paying.
Frequently asked questions
Can clients watch on their phones?
Yes. Lessons open in the browser on any phone, with no app to install.
Can I run live workouts?
Yes, with a webinar: live or on a schedule, with reminders and replays.
Can I charge monthly with mobile money?
Yes, on Pro and Business. Paylead reminds members before each renewal and they pay with MoMo or card.
Can I sell one-to-one coaching too?
Yes. Clients pick a time and pay with a bookings product.
