To pay creators to post clips about your brand, fund a budget, set what you pay per 1,000 views, and let creators submit their posts. On Paylead this is a clipping campaign: creators post on TikTok, Instagram, YouTube and Facebook, views are counted, and you only pay for the views their clips get, up to your budget.
Why clipping works
Short videos from many different creators reach far more people than one ad. You don't have to choose the right influencer: creators who are good at it compete for your budget, and you pay for results.
How it works
- You create a campaign with a brief: what the clips should be about, the dos and don'ts, and links to your footage.
- You fund a budget and set your rate per 1,000 views.
- Creators join and post clips on their own accounts, then submit the links.
- Views are counted for a set number of days after posting. YouTube views are counted automatically; TikTok, Instagram and Facebook are checked.
- Creators are paid from your budget for the views their clips earned. Suspicious clips are checked before anyone is paid.
The current minimum budget, Paylead's fee and the counting rules are on the clipping campaigns page.
Write a brief creators can use
- One clear message: "Show how fast you get paid with Paylead."
- Hooks that work in the first 3 seconds.
- What not to do: no false claims, no other brands.
- Your footage and logo in a shared folder.
Get value from the views
- Send viewers to one link: your store, a product or a free download.
- Use a discount code only clip viewers know, so you can see the sales they bring.
Frequently asked questions
Do I pay for clips that get no views?
No. You pay per 1,000 views counted, up to your budget.
Which platforms count?
TikTok, Instagram, YouTube and Facebook.
What stops fake views?
Clips are checked for signs of fake views before creators are paid.
Can creators earn from my campaign?
Yes. That is the point: they are paid from your budget for the views they bring.
