Click-to-WhatsApp ads are great when buyers need to ask questions before they buy, like custom orders, services and higher prices. Ads that send people to a sales page are better when the product is clear and the price is set, because people can buy at any hour without waiting for your reply, and you can track exactly which ad made each sale.
Click-to-WhatsApp ads
The ad opens a WhatsApp chat with you.
Good for: custom work, bookings, products people want to ask about, buyers who prefer to talk first.
Watch out for:
- Every chat needs a fast reply, or the lead goes cold
- It's harder to see which ad led to a sale, because the sale happens in a chat
- "How much?" chats that never buy take up your time
Sales page ads
The ad opens your product page, and people buy there with mobile money or card.
Good for: e-books, courses, templates, set-price physical products, anything where the page can answer the questions.
Why sellers like them:
- Sales happen while you sleep
- Your Meta pixel tracks purchases, so Ads Manager shows cost per sale for each ad
- Meta can optimise for buyers, not chatters
Use both
- Run sales page ads for your main products, optimised for purchases.
- Make it easy for people with questions to reach you, for example by adding your WhatsApp number to your store.
- When someone asks on WhatsApp, reply with your product link so they can pay in one tap. See how to sell on Instagram and WhatsApp without DMs.
- Use click-to-WhatsApp ads for services and custom orders.
Measure the right thing
- WhatsApp ads: cost per conversation, and how many conversations you turn into paid orders
- Sales page ads: cost per purchase, straight from Ads Manager once your pixel is connected
Get ad copy for your sales page
In Paylead, open a product and tap the green Promote megaphone for headlines, ad text and creative ideas ready for Ads Manager.
