The content that sells digital products best is mostly not about the product. It's about the problem the product solves, the results people get, and you as the person who can help. A good month mixes four kinds of posts: teaching (about half), proof, behind the scenes, and direct offers (about one in five). Below are 30 ideas, one per day, that you can turn into TikToks, reels, WhatsApp statuses, tweets or emails.
The mix
| Type | Share | Why |
|---|---|---|
| Teach | ~50% | Shows you know your stuff and gets saved and shared |
| Proof | ~20% | Results and reviews make people believe it works |
| Behind the scenes | ~10% | People buy from people they feel they know |
| Offer | ~20% | Nobody buys if you never ask |
Week 1: the problem
- The most common mistake people make with [topic].
- "If you're struggling with [problem], it's not your fault. Here's why."
- A myth about [topic] you believed for years.
- Three signs you need to fix [problem] now.
- Your own story: when you had this problem.
- Answer one question you get often, in under 60 seconds.
- Offer: "I put everything I know about this in one guide. Link in bio."
Week 2: quick wins
- One tip people can use today.
- A before and after (your work, a client's, or your own progress).
- A tool, app or template you use, and how.
- "Do this, not that" comparison.
- A 3-step mini tutorial.
- A screenshot or short clip from inside your product (a page, a lesson).
- Offer: what's inside the product, item by item, with the price.
Week 3: proof and trust
- A buyer's review or message (with permission).
- A result in numbers: grades, savings, followers, sales.
- Answer the top objection: "Is it worth GH₵ [price]?"
- Who it's not for. Being honest makes the right people trust you more.
- A day in your life doing the thing you teach.
- A live Q&A (TikTok, Instagram or a free webinar).
- Offer: a bonus for this week only, or a coupon with an end date.
Week 4: deeper value and the close
- A longer tutorial (5–10 minutes) on YouTube or as a carousel.
- Your process, step by step.
- React to a common bad tip in your niche.
- "What I'd do if I were starting from zero today."
- A free checklist or template that leads to the paid product.
- Questions from buyers, answered.
- Offer: the discount ends in 48 hours.
- What's coming next (a new product, an update).
- Offer: last reminder, plus a thank-you to everyone who bought.
Turn one idea into five posts
Record one 5-minute video, then:
- Cut 3 short clips for TikTok and reels.
- Turn the main points into a carousel.
- Write the key tip as a WhatsApp status.
- Send the full video in your email newsletter.
Make the offer posts easy to act on
Every offer post needs one link where people can pay on the spot. A Paylead product or sales page takes MoMo and card and delivers the file automatically. For a limited-time push, create a discount code with an end date and a usage limit, so the deadline is real.
Frequently asked questions
How often should I post?
Once a day is great if you can keep it up. Three good posts a week, every week, beats seven posts one week and none the next.
What if nobody engages at first?
That's normal. Keep posting for 30 days, then check which posts got saves, shares and messages, and make more like those.
Should I post the price?
Yes, on offer posts. "DM for price" loses buyers who don't want to message first.
Read next: 15 ChatGPT prompts for selling online and how to launch a digital product.
