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The Paylead blog
Growth tactics, conversion breakdowns, and updates for sellers in Ghana and Nigeria.
WhatsApp marketing in Ghana: how to use WhatsApp to sell more (2026)
What WhatsApp marketing is, whether it works, and exactly how Ghanaian small businesses use status, broadcasts, catalogues and automation to sell more without living in their DMs.
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What is a sales funnel and how does it work? (with examples)
What a sales funnel is in marketing and business, how it works stage by stage, real sales funnel examples for African businesses, and how to build your first one this week.
Read moreBest free link in bio for creators in Ghana and Nigeria (that takes payments)
What "link in bio" means, which link in bio is best and free, and why African creators should use a link-in-bio store that takes mobile money instead of a plain list of links.
Read more15 online business ideas in Ghana you can start with little money (2026)
Online business ideas and opportunities in Ghana you can start this week with a phone and under GH₵ 500, how much each can earn, and how to get paid by mobile money.
Read moreHow to create and sell an online course in Ghana (2026 guide)
How to make an online course to sell in Ghana: pick a topic people pay for, record it on your phone, price it in cedis and get paid by mobile money. Step-by-step, with real price ranges.
Read moreHow to sell on TikTok and Instagram in Ghana and get paid by MoMo
How to sell things online in Ghana using TikTok and Instagram: content that sells, a link in bio that takes mobile money, and turning views into paid orders.
Read moreHow cash on delivery works in Ghana, and how to stop failed deliveries
How cash on delivery (COD) works for online sellers in Ghana and Nigeria, what it really costs, and 9 proven ways to cut failed deliveries and refused parcels.
Read moreHow to receive payments online in Ghana as a freelancer or small business
How Ghanaian freelancers and service businesses get paid online by mobile money and card, with deposits, professional invoices and payment links, and stop chasing clients for money.
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Gumroad alternatives for African creators
Gumroad takes 10% + $0.50 per sale and pays most non-US creators through PayPal. Here is what African creators use instead.
Read moreA/B testing 101: stop guessing and start growing
What A/B testing is, what to test first, and how to run a headline test on your Paylead funnel that picks the winner for you.
Read more8 best platforms to sell digital products in Ghana (2026)
Paylead, Selar, Skillspad, Vendblue, Gumroad, Stan Store, Paystack and Flutterwave compared on fees, mobile money, delivery and payouts for ebooks, templates, presets and courses.
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Selar alternatives for Ghanaian sellers (2026)
An honest look at platforms Ghanaian creators use instead of, or alongside, Selar, with fees checked on each platform’s pricing page.
Read moreYour first sale could land tonight.
Free to start. 4% + GH₵ 1 per sale, or let your buyer pay it. Paid out the next working day.